No one can deny that Aldi is certainly the opposite of Whole Foods or Sprouts. Aldi isn’t even an American creation, originally hailing from Germany where it suffered a questionable reputation. For a while, their cheaper prices led to liberties with product quality. Incredibly, Aldi refuses to allow this bad name to stand any longer, transforming its poorly regarded brand into a highly in-demand grocery chain across the United States. So, what exactly lurks beneath their brand’s revamping? Let us investigate 25 of their most cleverly concealed secrets they’d rather you never discover!
Have you ever noticed that the Aldi aisles possess an essence of Costco’s ambiance? This should not mislead you, as the shelves’ box arrangements are not the results of unmotivated employees. This is Aldi’s leadership’s fault, who believes that cutting costs on presentation will boost productivity.
So, how do Aldi let you save so much money with their minimal prices? It’s because their employee base is extremely tiny, meaning that they can hoard all of their profits without having to worry about inflating prices or paying too many people.
If you have ever been to an Aldi store, you might have noticed that their employees are not the friendliest. As you can imagine, having such understaffed stores means that whoever works in them must work double or triple as hard as other supermarket workers. However, the Aldi crew does enjoy a range of profitable and developmental opportunities.
Speedy Pick And Pay
The brains at Aldi designed a very efficient and speedy shopping experience that allows people to pick their goodies, pay their money and have their purchases stuffed into bags before leaving the stores in no time at all. Their ethos is all about getting an incredible value for money without wasting time. The process is quite complex, but some streamlined features include numerous barcodes on products and conveyor belts measuring the ideal length.
Not As Affordable
Aldi are famous across America for their rock bottom pricing – they do let you save a ton of money, especially when you consider their much more expensive rival stores. However, when you put all these stores together on a pricing graph, it is clear that you are not saving bags of money by shopping at Aldi. This somewhat skewed image was designed by shrewd marketers.
The Price Of Carts
Your first time at Aldi was probably a rather strange one, where you were asked to place a deposit on your cart. This is a very clever way to ensure that visitors return them, cutting wasted efforts for employees. Just don’t be bitter and carry your products!
An Abundance In Returns
The supermarket chain won’t give you your money back if your return products. They instead take it to the next level with what is called a ‘Double Guarantee’. It’s quite straightforward, whatever products you return to their stores are then replaced and you get your money back! We must commend them for their refund policies.
Selective Opening Times
As opposed to many stores within America, Aldi is not open 24/7. Knowing their tight-fisted tactics, it makes sense that they only open their doors to the public between 9 am and around 8 pm. This skips the many mostly empty hours which other stores suffer.
The Infamous Bread Gadgets
From the end of 2010 onwards, Germany’s Aldi stores began rolling out warm and fresh bread on demand, with their internal advanced ovens. However, the “German Bakers’ Confederation’ didn’t take too kindly to such a move, commencing a massive and drawn-out court case against Aldi. The baking innovators luckily had a crew of top lawyers who barred the court from investigating their special ovens and raw dough…
The Aldi Twins
Aldi experts will tell you about the division between Aldi’s corporations, Nord and Süd. Throughout the 1960s, a couple of the founders could not come to terms with the internal sale of cigarettes, leading to a split in the group. This resulted in the formation of a southern Aldi which is regarded as fancier, with Nord being considered as more working class.
A Dedication To Health
Aldi was praised in recent times for ensuring that any questionably healthy ingredients in any of their brand products were removed. This healthy drive is commendable indeed!
Inside America, “Aldi Süd” is only called Aldi, with “Aldi Nord” being called Trader Joe’s! The latter name was penned to appeal more to Americans. Theo Albrecht is Aldi Nord’s present leader. This all makes the exclusive branding and clearance of marketing a lot easier to understand.
The Alliance With Kohl’s
In just a short while, Kohl’s and Aldi will join forces throughout America, with Kohl’s renting spots within various Aldi stores. This partnership makes sense from a customer convenience point of view, as they will now be able to put everything they could need in the same bags. Visitors will now have a more affordable and handier shopping experience, fantastic!
Rigorous Product Testing
Aldi is committed to stocking only the most rigorously tested products. Incredibly, even their kitchens possess intense quality and sanitary practices. Every product is checked at least thirty times before its supply to stores. Further, each of their products is tested again each time a rival brings out comparable items.
Talking About ‘Verzicht’
While we’ve had some trouble trying to translate this word properly into English, ‘verdict’ means to carry on regardless of the required minimums. Their philosophy is one of rationality and frugality. There is a code of silence regarding Aldi employees and their communication with the media, however, one regional manager released a book which revealed Audi’s commercial strategies. This allowed the public an insight into the multinational’s motto, which is one of simplicity. Aldi will single-mindedly strive towards its objectives, no matter the cost.
For those looking for a bargain, Aldi allows shoppers to save their money while getting plenty of bags of goods on a Wednesday. This weekly special deal on all seasonal products extends to many of their items. Of course, it’s a bit of a mad rush as people swarm for the best deals, so make sure to wake up at the crack of dawn. The deals are limited to the availability of the stock.
Website Based Deals
To further one’s weekly money-saving buying tactics, they can also head to the company’s website for more bags’ worth of deals! All that you need to do is visit their “Weekly Specials” section, choose the relevant shop, and then browse through the deals shown.
A large number of shops provide their exclusive goods, offering the ability to stock more affordable quality items. Aldi follows with this philosophy, except that they have more than ten personal brands, which make up almost all their stock! These labels include Mama Cozzi, Casa Mamita, and Oven French.
Refunds For Customers
Many shops employ the Ibotta cash back app, but Aldi does not agree with this method. Thankfully, you can actually get a refund, as Aldi works with Checkout51, an app that works quite closely with Ibotta’s structure. Upon downloading this app, one can compile the best deals and even download the related invoice. Super simple!
Suggestions For Sale
The most amazing part about Aldi’s employees is that they manage multiple roles, such as working within their shops, as well as providing their expert advice for customers. One only needs to ask one of the employees for what the best quality deals are at hand.
America is well known for wasting mountains of otherwise edible food, from restaurants to grocery chains. To Audi’s credit, they do not support such waste. Instead, their partnership with the NPO Feeding America allows them to ensure that any remaining food is delivered to hungry mouths.
While Aldi is better known for stocking general essentials and food products, the more dedicated customers know full well that they stock some rare items. One hidden gem that Aldi stocks are the Cheddar Bay Biscuit Mix. This well-loved item (and brand) is hard to find nowadays, and it’s just one of many hard to find goodies stocked by Aldi!
Boxes Over Bags
Since the world started waking up to the damage of plastic waste, many retails will not provide their customers with plastic bags (or charge money) for their shopping convenience. Instead, consumers are opting for reusable bags instead of being charged extra for plastic ones. Aldi takes this investment a step further, providing cardboard boxes for shoppers to use.
The New Era Of Shopping Bags
Since February 24, 2020, Aldi customers were unable to find any plastic bags, the ban being Aldi’s commitment to combatting climate change. Their latest drive is to educate their customers on the dangers of plastic bags and encouraging recycling. To this effort, they also supply customers with affordable compostable bags that proceed to enhance the usage of all manner of product’s packaging and carrying.
DIY Bag Packing
Unlike so many grocery stores around the world where a till assistant will pack a shopper’s goods for them, Aldi insists that customers do it themselves. This is another way that the chain saves on employee costs while increasing the responsibility of thier customers. A special packing area can be found in most Aldi stores for the convenience of shoppers packing their purchases.
While there are many all-purpose coupons available, Aldi only accepts their own brand of the tokens. This exclusivity promotes increased customer loyalty as well as cutting the waiting lines at aisles.
Although many people think that cheap prices mean cuts in quality, Aldi has plenty of awards to show that you can provide ethically sourcing and value at an affordable rate. They have won various alcohol awards, such as the International Wine Challenge and the International Spirits Challenge. They also proudly own 25 awards from the Grocer Food and Drink Own Label Awards.
Meals On Wheels
Commencing in cities like Los Angeles, Atlanta, and Dallas, the lucky Aldi customers can now have their shopping delivered straight to their doors by using Instacart. This convenient development will hopefully spread to other cities across America. Stay tuned for more developments on this fantastic service!
Aldi swaps their seasonal goods based on the yearly period. During the beginning of Spring, you can expect plenty of Easter-themed stuff. You can locate such periodic offers within the “Aldi Finds” label. Let us take the Huntington Home Tin Easter Basket, which goes for $1.99, made even better with the Home Easter Egg and Grass Assortments at $1.99 too. Next, stuff your basket filled with Hasbro Spring Play-Doh, which go for $3.99 per set, a Bendon Magic Ink Coloring Pad (which come complete with the popular kids’ show “Paw Patrol” characters) at $3.99 and the Bee Happy Easter animal plush for $3.99.
For those families who cannot live without their Easter goodies rituals, Aldi has plenty of affordable choices. Take the Appleton Farms spiral-sliced half ham, which generally goes for $1.69 per pound. During Easter, you can nab this delicious ham for around $16 to $18. Compare this to the Walmart sale of their flagship Sam’s Choice spiral cut hams, which fetch around $2.20 per pound.
Within the Baker’s Corner shop label, Aldi offered a 32-ounce pack of brown sugar for $1.29 (reduced by package total by almost an ounce when put next to the previous year’s offerings); a bag of pure cane sugar weighing at four pounds at $1.99 (a boost of 30 cents); and one pack of all-purpose flour weighing at five pounds for $1.14, which is marginally more affordable than it was last year. On a relative scale, Giant has been known to slap on a double price tag on their related brand-name baking foods: one 32-ounce pack of Domino light brown sugar goes for $1.99 (previously going for $2.68 last year); a bag of Domino pure cane sugar weighing four pounds costing $2.79; and a pack of Pillsbury Best all-purpose flour weighing at five pounds going for $3.19. The shop’s decorated Carlini extra-virgin olive oil weighing at 16.9 ounces went for $2.99 at Aldi, compared to the Bertolli EVOO bottle going for $9.59 at Giant.
According to Tracie Fobes, “Flour, sugar, oils are all great quality and priced very well,” offers the penny-pinching professional over at PennyPinchinMom.com. One generally finds a normal store will solely beat Aldi at affordability when the holidays roll in when they offer the lowest-possible price tags for baking goods.
One can grab a 20-ounce loaf of Aldi’s L’oven Fresh White Bread at a cracking price of 85 cents. This identically weighed portion of bread goes for 88 cents over at Walmart, within the Great Value flagship label. As for giant, they provide a 22-ounce loaf from their store brand white bread at a price of $1.89.
If you would rather save your cash when purchasing white bread, check out Aldi’s collection of German breads, where 17.6-ounce loaves go for $2.29.
Enjoy national cheese labels at Aldi next to their store brand varieties. 16 slices of Kraft American white cheese weighing at 12 ounces can be found at Aldi for $3.67. As for Giant’s offer of the identical Kraft goodness, you can expect to pay $4.29.
Fobes continued by saying that Aldi’s stock of diverse and pristine cheese goods is priced at levels which will stun local grocers. Baby Bel was seen going for $3.00 at Aldi, which local grocers were charging $7 for the cute little cheese wheels!
Further, Cindy Livesey, another deal providing expert from LivingRichWithCoupons.com provides the shredded and cream cheeses from Aldi as phenomenal deals.
Not surprisingly, the German-born Aldi loves providing foreign treats like strudel. Beyond the German delicacy, one can find a treasure trove of European and German sweets at Aldi. Fobes commented that rare chocolates are stocked by Aldi at the best level due to them being “smooth and creamy at a much lower cost than most other stores.”
Candy is an impermanent good. December saw German holiday treats – such as hollow chocolate, chocolate Santa figurines, Choceur chocolate coins, Witor’s pralines, Merci European chocolates, Rolo candies, Duca Reserva Panettone and Ferrero Rocher.
Throughout the Easter season, head to Aldi for some Easter-themed deliciousness with the Bunny Pez dispensers at $1.49 alongside sachets of Pez sweets; Egg Hunt Kisses at 11 ounces for $2.15; Whoppers Robin Eggs at 10 ounces $2.49; and the classic Reese’s Peanut Butter eggs with six goodies at $3.29.
Saving the best for last we have the Moser Roth fine German chocolates, such as their Finer Easter Egg selection at 4.3 ounces at $2.99, and the Choceur Chocolate Surprise Eggs stuffed with European variety chocolate at 12.35 ounces for $4.99.
Indeed, the essential sauce can be found at Aldi, with their flagship Burman’s tomato ketchup going for $1.19 for 38-ounces’ worth of tastiness in a bottle. Walmart, on the other hand, peddles their signature Great Value ketchup at $1.32.
Fobes weighed in on this Aldi variety of the timeless tomato sauce, saying that it is perhaps even more delicious than that leading brand variety, simultaneously being far more affordable than other big-name stores’ offers.
The cost of milk has soared from last year, with Aldi’s Friendly Farms brand whole milk going for $2.48 per gallon now, as opposed to $1.49 the previous year. That cost is still a bit lower than what Walmart charges, which is $2.53 for a gallon’s worth of their house brand Great Value brand whole milk. Then we look at Giant, where $3.29 will get you a gallon of whole milk. This is far pricier than its previous year’s cost of $2.79.
Please understand that such costs revolve around normal milk. If you would like organic milk, there will be a hike in costs. If you would like to know which tastes better, well, that is not detectable.
Pure Maple Syrup
Aldi had in stock a 100% pure maple syrup 12.5-ounce container which went for $5.99 within their Specially Selected store brand. This is not that affordable, but it is still better than last year’s prices. Once may purchase a tub of Aunt Jemima syrup for a portion of this cost.
How did Aldi’s syrup impress us so? One word: quality. The sole component within this 100% Pure Maple Syrup is, in fact, pure maple syrup. You will not locate any forced in color or sugar. If we look at Aunt Jemima’s variety, however, you will find water, caramel color, high fructose corn syrup, corn syrup and cellulose gum. It is also created through a process of genetic engineering, as mentioned in their ingredients section. Going back to LivingRichWithCoupons.com, we speak to Livesey, who really loves Aldi’s syrup. She is quite sure that you will not need anything bigger than their decently sized bottle.
Aldi proudly provides its variety of spices at 95 cents for each pack of Stonemill spices, a decrease from 99 cents the previous year, which comes with a pack of garlic powder weighing 2.7 ounces, a pack of paprika weighing 2.12 ounces. This is a massive penny pinching compared to national brands. For $3.99 you could get a pack of McCormick garlic powder weighing 3.12 ounces at Giant. This price is lowered by 20 cents from last year, as well as lowered from the previous year’s pack total of 3.4 ounces).
A caution is worth mentioning regarding Aldi’s spices, as while they are affordable, they could work on their range and variety, according to Livesey.
“They have an amazing assortment of wines that taste absolutely wonderful — and you’ll love the prices,” Fobes described about Aldi. “I am a big fan of the Winking Owl Moscato — one of my favorites.”
Charles Shaw’s “Two Buck Chuck” was imitated by Aldi with their Winking Owl, which once went for $2 per unit at Trader Joe. Now, the store brand of Aldi’s Winking wines go for $2.89, such as pinot grigio, zinfandel, chardonnay, cabernet sauvignon, and so on. They are pretty good! There are many Winking Owl reviews available online.
Returning to Walmart for comparison, their Winemakers Selection, which is their exclusive collection of wine labels, offer units at $11 each. This brand can be found in over one thousand Walmart spots across the country, despite not being able to locate the Northern Virginia stores’ wine sections.
You had best expect that a German shop will provide the finest European drafts!
Aldi’s beer variety is not the most varied, however they do provide some highly sought-after six-packs. They still offer an enjoyable beer selection. Their Broegel Bock Beer six-packs sell for $6.99, which is decent considering that this is an imported beverage. Created in Belgium, this beer attained a 3.8 out of 5 from Beer Advocate.
Further to the selection at Aldi is the Licher Weizer, a six pack of which will cost $6.49 for the wheat beer. Then there is the German lager, Wernesgruner Pilsner, which was brought into America on Aldi’s request, which goes for $6.00 per six-pack. The Chicago Tribune marked this pilsner (which is pumped out by a brewery which has operated since 1436) with a “buy it” mark. They actually preferred the beer to Stella and Heineken, also remarking that it is more affordable.
Then there is the Kinroo Blue at Aldi, which according to The Trib’s draft experts is highly enjoyable, especially got Blue Moon lovers. This Belgium special tastes like orange sherbet and orange peel.
Aldi brings so much more than American produce. They also have made a name for themselves by bringing in German goods which are unavailable at other grocery chains in the United States. While we have already covered their bread, beer, and chocolates, here are some more delicious German treats. There are pickles made in true German flavor, spaetzles, apple strudel, and plenty other German favorites.
The best part of shopping at Aldi must be hunting for its German goodies which are distributed in ever aisle in their shops. These items extend from the fridges to the bakeries, and beyond.
You will need to help yourself at Aldi’s delis, but we are certain that you will make do without the service. Visit the novel Park Street Deli at Aldi with its collection of cold goods. There are plenty of mostly healthy and crisp goods, such as the Park Street Greek feta tubs or salads in the provolini antipasto variety at 7 ounces for $2.99; half sour whole pickles and kosher dill pickle spears at 32 ounces for $3.79; and good old-fashioned guacamole at 16 ounces for $3.49.
CookingLight has been going crazy over their Park Street Deli hummus cups, which comes in six mini-cup portions at $2.99