Aldi’s Pseudonym
Inside America, “Aldi Süd” is only called Aldi, with “Aldi Nord” being called Trader Joe’s! The latter name was penned to appeal more to Americans. Theo Albrecht is Aldi Nord’s present leader. This all makes the exclusive branding and clearance of marketing a lot easier to understand.
Aldis Pseudonym
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The Alliance With Kohl’s
In just a short while, Kohl’s and Aldi will join forces throughout America, with Kohl’s renting spots within various Aldi stores. This partnership makes sense from a customer convenience point of view, as they will now be able to put everything they could need in the same bags. Visitors will now have a more affordable and handier shopping experience, fantastic!
The Alliance With Kohls
